Hallmark makes the world a more caring place by helping people express what’s in their hearts and connect with one another in meaningful, emotional ways. In the United States, Innovative Hallmark greeting cards, ornaments, gift wrap and gifts are sold in more than 40,000 retail stores, including the network of independently owned Hallmark Gold Crown specialty stores, leading grocery, drug and discount retailers, as well as online. Worldwide, Hallmark offers products in more than 20 languages available in 100 countries.
Millions of households enjoy family friendly television programming offered by cable’s top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries Channel. Hallmark’s Crayola subsidiary inspires artistic creativity in children through Crayola® brand crayons and markers, as well as other innovative art tools, crafting activities and creative toys Hallmark’s Crown Center subsidiary operates an 85-acre hotel, office, retail and residential complex that has since the early 1970s replaced urban blight adjacent to Hallmark’s worldwide headquarters on the southern edge of downtown Kansas City, MO.
As a business built on nurturing relationships, it’s only natural that philanthropy and volunteerism in its hometown communities are part of Hallmark’s culture. The company and its employees together lead all other corporate contributors to the United Way of Greater Kansas City and support a wide range of health, education and human services agencies with grants, product donations and nearly 50,000 hours of volunteer service annually.
The company was founded in 1910 by teenage entrepreneur J.C. Hall and today has more than 11,000 full-time employees, including more than 500 artists, writers, designers and others working directly on Hallmark products. Hallmark remains privately held, and continues to be led by members of the founding Hall family.